The Body Shop(A): Anita Roddick's Green Brand?
Code :ENT0019C
|
Region : USA
|
||||
OR |
Introduction:
The Body Shop was a pioneer of natural personal care products in the UK founded by Anita
Roddick in 1976. The products were made with natural ingredients that were sourced through the
company’s Community Trade Programme and were not tested on animals. Throughout the 1980s
the company and its products enjoyed phenomenal global growth and a great demand to set up
franchises. In 1999, it was voted the second most trusted brand in the UK by the Consumers
Association. Anita Roddick, the entrepreneur behind this success, was actively involved in
various social and environmental campaigns across the world.
|
|
|
For Case Books
Click Here >> For Case eBooks Click Here >> |